Your insurance company likely has lots of things needed to offer, and in all likelihood wants to share at the very least some of these things with prospects and clients. If so, your agency should think about creating a compelling Insurance Agency Website Resource Library. Website resource libraries offer a great chance for businesses, through providing a cost-effective platform to express information which often can attract prospects, and improve client retention.

What can be a Website Resource Library?

Think associated with an Insurance Agency Website Resource Library like a content hub, composed of documents, templates, resource links, digital tools, FAQs, marketing materials along with other important information. The goal of this insurance content hub would be to improve information sharing with employees, clients and prospects.

Types of Content Used

There are many content types that may be offered within an Insurance Agency Website Resource Library, including best practices recommendations to marketing collateral. Let’s review a few of the more traditional content types that an insurer might offer within their library. These include, but are not tied to:

Best Practices (risk, damage prevention, healthcare compliance, etc.)
Blog Posts
Case Studies
Claims Forms
Educational Articles
FAQs
Important Website Links
Infographics
Insurance Forms
News
Product Brochures
Regulatory Updates
Social Media Profiles (and Groups)
Videos and Recorded Webinars

These are simply a few kinds of the content which can be shared with employees, clients and prospects. A website resource library allows insurance carriers and brokers to choose what content they demand shared, so it helps them organize the way they want to share with you this content.

Improving Your Content Organization

Resource libraries help agencies better organize a bunch of their content. In some ways, it acts being a forcing function. By making a central repository, it’s faster and much easier for employees to get and add content, because they know what to do to find the material, while making it easier to incorporate or post. Rather than searching through server folders, or visiting multiple pages across your blog (assuming this content they need has even been posted), employees can discover everything quickly, in a easy to search digital venue. For client specific content, or content which contains some of your “secret sauce”, you may require a password, for all those specific files, or split your library between prospect (for general content) and client accessible content.

Benefits of your Resource Library

Allows the company to showcase their expertise
Can be utilized to extend your brand
Easier to seek out, search and access information
Helps Producers access and share your marketing materials
Improved website stickiness
It can assist you grow your opt-in email list
Makes it easy to discuss information on social media
Motivates agency employees to provide more, quality content​

If your agency has never yet created an Insurance Website Resource Library, consider adding this initiative to next year’s marketing plan. Those agencies which not have the internal resources to make this library, can consider outsourcing this initiative into a proficient insurance company marketing firm.