There are many compelling explanations why insurance agency websites should relocate to SSL, including security, encryption and trust. Google is generating a big push to maneuver all websites to SSL, and stated that as of October 2017, “Passwords and bank cards are not the only sorts of data that ought to be private. Any type of data that users type into websites really should not be accessible to others within the network, so starting in version 62 Chrome can have the ‘Not secure’ warning when users type data into HTTP sites. And eventually, we want to show the “Not secure” warning for those HTTP pages, even outside Incognito mode.”

What is SSL & Why Is It Secure?

When navigating into a website, you would possibly see a url of your website resolve starting with http: Sites that start with http: usually are not SSL sites. All SSL sites start with https:. SSL is a nickname for for Secure Sockets Layer, which is the de facto standard accustomed to establish an encrypted link between a web site server and also a browser. The SSL link means that all data communicated between an online server plus a browser remains private.

In simple terms, SSL keeps information sent through the Internet secure and, allowing the intended recipient to obtain it in the understandable format. Many people don’t know that information they send over the Internet is passed from computer to computer, before it finally reaches the selected destination server. That means that any one those computers, which might be communicating your details in this chain, can intercept important info such as usernames, passwords, debit card information, medical information, etc. SSL encrypts this data, making the info unreadable for anyone except the last destination server. This is important for increased security also to protect confidential information from hackers and identity thieves.

SSL Authentication

SSL provides authentication besides encryption. As mentioned previously, your details will typically be transmitted via a series of computers. A good example of this might be an estimate form, which can contain confidential specifics of prospective insurance clients. Any one of these interim computers might pretend to be a final destination website and hijack your confidential information. This security problem is thwarted simply by using a Public Key Infrastructure (PKI), and becoming an SSL Certificate from an accredited SSL provider. SSL certificates are supplied to verified entities like your insurance company for example, as soon as they have gone through several identity checks to prove they could be trusted. Insurance agencies wanting to accept bank card payments will likely be required to use SSL for his or her sites.

Browser Warnings & Visual Clues

Major browsers like Chrome, Mozilla, Safari and Edge are actually providing indicators to help you users see whether an insurance website remains safe and secure. Site which have SSL indicate that this site is protected in the top left hand corner utilizing the word secure, or offering visual clues. For example there might function as word “Secure” displayed, or maybe a lock or any other icon indicator. Conversely, a niche site that is not SSL, might have a warning icon, or indicate in a different way that your site is not secure, warning users they should not send any sensitive information utilizing your website.

It’s merely a matter of time before all insurance providers and brokers is going to be required to maneuver their sites to SSL. SSL certificates aren’t expensive, they often cost between $50 and $70 annually depending upon the hosting provider, and a lot of provide multiyear discounts. Our recommendation is the fact those insurance providers which have yet to convert to SSL, ought of do so immediately. SSL certificates can help protect your agency, your clients, your prospects, plus your confidential data. Agencies needing assistance updating their insurance company website or converting to SSL can reach out into a proficient insurance company marketing agency.