According to the Bureau of Labor statistics, you can find over 385,000 insurance sales people in the US, having a mean average wages of just over $67K. Of course it is not perfectly linear but when we simply divided the 385,000 by 50 we may have a mean average of 7700 agents per state, but which is not how it works. In some states like Florida, California and Texas you can find in excess of 30,000 agents.
As the numbers display there exists a myriad of competition in the profession. That is evidenced by the massive amount of white noise. So, what can prospects really hear? Can they patiently weed from the white noise in order to find the answers that they need?
No and No that they can’t, and they also take the simplest default position which can be tuning out. It is much easier to totally neglect the issues than battle throughout the white noise and confusion. Sadly, this is our fault. The public needs the financial solutions currently and it is imperative that people find a way to communicate these problems in order to give the proper solutions.
We are in the richest nation would be the world, many the wealthiest nation within the history of human civilization. And yet we suffer the very best rate of economic illiteracy within the world. This difficult paradox results in such results as 95% of most those who reach age 65 and older are generally dead, dead broke or financially dependent and worse yet totally financially influenced by the government. Only 5% reach 65 and older in a state of monetary independence. We are the gatekeepers who’re responsible for helping people attain financial independence. Forget about retirement and the other catch phrases mired within the white noise. It is try to has been about simply helping people create financial independence, all else is fluff.
How then are you going to step beyond your bloating crowd promoting all of the white noise? What makes you different? How evident is the fact that difference and can it connect, inform, resonate and motivate?
I submit to you the more effective and efficient differentiation would be the perception of authority. People search out authorities, they trust authority. When I mention authority I’m not discussing some amount of bureaucratic power, I’m discussing the a sense of thought leadership. You become the recognized authority within your local community. By proper positioning after that you can take your essence of authority nationwide.
If it’s opened some effort into this strategy hunt for the next article with this series, when I will layout a strategic anticipate how to develop a thought leadership branding position.