Looking On The Bright Side of
The internet is a very important platform for human beings the world over. Many people in the world use the internet for many activities. There are those who use it for advertisement. Building of brands is also happening online. Others actually build personal names as brands online. Creating of a brand from your own name starts with creating an online profile.
Creation of an online identity is an easy task. Management of the profile is however not as easy. This is because from most search engines, when your name is searched, everything about you is revealed. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This is where the problem arises. You want to hide some parts of your life online. How can you achieve this?
Online identity management is a field that works hand in hand with search engine optimization. The advantage of using search engines is that you are in control of determining what appears. Using this concept, you can determine information that appears after your name is searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is in relation to people searching for products that are offered by different competing companies.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. He was involved in legal cases in court. From the cases, information about his life was revealed. This included his images. Now, if you search the name of the person, there is a problem. Mainly, what appears is information related to his legal challenges. This includes the images taken when he was in custody.
There is definitely an identity issue in Michael Bullard situation. Can Michael dictate what appears when his name is searched? Can he control what details appear? There is a way around this. You can simply optimize what appears under your name on any of the popular search engines. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.
Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.